CONFIDENTITY is a proven step-by-step approach to turn what you know in your head into something your customers can sign up to:

​Confidence  

n. belief in yourself and your ability to succeed

Identity:

n. what makes you uniquely you

You know your business will be amazing, as soon as you can put your finger on just how to describe it.

 

I'm Neal Cavalier-Smith. I've spent decades building the household brands you buy every day, and now I help small businesses like you.

 

In just a day or two together, we really will cut through the clutter and find a clear North Star to navigate towards, whatever challenges your business faces.

Take a two minute quiz now to see what you already know:

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A laser-sharp understanding of your brand position unlocks the power of your offer, helping you talk with confidence and clarity, whether online or in person:

COMPETENCE

Discover what makes you the best and what sets you apart. So you can pitch with poise and eloquence.

CUSTOMER

COMPETITION

Pinpoint and precisely target your ideal customer. Because "something for everyone"   means nothing for nobody.

A crystal clear "positioning statement" transforms your ability to introduce yourself and lets others be your cheerleaders.

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HOW CONFIDENT

ARE YOU IN

YOUR BRAND IDENTITY?

Ten questions to diagnose your brand

or

LET'S TALK IF YOU ARE...

  • struggling to explain what you do, or to create your website

  • networking and promoting but never seem to get traction

  • frightened of missing opportunities so trying to be “for everyone"

 

If you're starting to doubt your idea  and thinking maybe you should just get a proper job... you are not alone. We’ve seen it before.

Clients have told me CONFIDENTITY is the most valuable investment they've made

WHAT PEOPLE SAY
BRUNO, CONSULTANCY CEO

Such a valuable session - I really appreciated the challenge and incisiveness - you didn't let me get away with the obvious. All your examples and analogies made it seem so much more straightforward!

BARRY, EXECUTIVE COACH

Business has totally turned around since I learned how to talk about myself - it has been transforming . The single best investment I ever made.

EBONY, CORPORATE TRAINER

...its amazing how quickly, once you decide what you want, it seems to find you.

Thanks  for helping me focus and allowing me to get on with what I really want to do